# 5 - Perception is everything! Backlinks work extremely well for Ranking - why else would they want everyone to "stop link building"?
#4 - Social Media is giving keywords a HUGE bump for rankings; Google has increased the weight of social signals in their Algos.
#3 - Fresh Content, when combined with Social, is helping rank sites in highly competitive Niches very quickly - increased weight in Algos.
#2 - SEO is NOT dead, it's ALIVE and better than ever!
#1 - The Authority Builder recipe simply Kicks Searches A$$!!!
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